1980 the coolest California raisin musician

1980 California Raise The musician coolest wrinkled musicians this side of the Rolling Stones The singing, dancing, anthropomorphized raisins began with a 1986 TV ad and turned into a cultural phenomena as the coolest wrinkled musicians this side of the Rolling Stones. The group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, “I Heard It Through the Grapevine,” in a 1986 commercial for the California Raisin Advisory Board. This was also the first time in history that a commercial spawned such a volume of merchandise, and in 1987, the California Raisins’ popularity exploded after Hardee’s created molded Raisins figurines to promote its cinnamon-raisin biscuits. Combined with more TV ads, and even a music album, The California Raisins Sing the Hit Songs, the Raisins’ images were everywhere, and a cultural phenomenon was born.